Molly Kircher

Hi, I'm Molly Kircher. Welcome to my profile!

Molly Kircher is the Senior Vice President of Brand Development for Boyne Resorts, the 2nd largest ski resort company in North America started by her father-in-law Everett Kircher in 1946.  Molly Kircher is also the CEO of a womenswear line called Trybe  she developed and shares with her cousin’s wife Rebecca Clark, a former design director for Vera Wang.  In 2013 Molly Kircher opened a small retail store in the resort town of Petoskey, Michigan called Lake Affect.  The store specializes in  custom made items reflecting life on the lakes of Northern Michigan plus features Trybe clothing and exclusives with famous brands such as made in Michigan brand Shinola watches and made in French West Indies brand Ligne St. Barth's perfumes.  A kiosk at Walloon Lake Village opened last summer featuring an array of products from the store and items that celebrate life on Walloon.  In 2009, Molly Kircher authored a coffee table styled book called BOYNE, People History Memories.  


Molly Kircher graduated from Loyola University Chicago with a bachelor of arts degree in theater.   

Molly Kircher's Background

Molly Kircher's Experience

Marketing Director at Clark Construction Company

May 1994 - June 2003

Brand Director at Boyne Resorts

May 2012 - Present | Michigan

Skitoberfest Event Planner at Boyne USA

January 2008 - Present

Author, BOYNE People History Memories Copyright 2008 at Boyne USA

January 2007 - Present

Owner & CEO at Trybe

September 2011 - Present

Molly Kircher's Education

Loyola University of Chicago

Bachelor of Arts

Molly Kircher's Interests & Activities

Downhill skiing and the experience of ski and winter traditions including food, hotels, environments and experiences related to ski culture, apparel design, lifestyle design, interior design, art collecting, travel, urban planning, branding